RTR Pilates

CASE STUDY

About

RTR Pilates is a Pilates studio chain in the Washington, D.C. area. After rapidly expanding to five studios in the D.C. area pre-COVID, RTR was ready to evolve from their initial, outdated branding to a brand image and strategy that reflected their expertise and client experience.

How Arkana’s team worked with RTR Pilates

• Built a brand voice and look more aligned with their company goals and strategy.
  

• Updated their website to reflect their brand with SEO and strategic content.
  

• Developed a consistent, effective communications plan to engage with their community and drive new clients to the studio.
  

• Expanded their instructor training program marketing to bring in more instructors and support their rapid studio expansion.
  

• Empowered their marketing and sales team to leverage these resources for future company growth.
  

Outstanding Posts

"A brand, at it’s core, has nothing to do with color and everything to do with intention."

Mary Bernitt, Partner @ Arkana